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Online Marketing Handbook

其他書名	How to Promote, Advertise, and Sell Your Products and Services on the Internet
出版	Van Nostrand Reinhold, 1997
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / E-Commerce / Digital MarketingComputers / Internet / General
ISBN	04420248279780442024826
URL	http://books.google.com.hk/books?id=P2NaAAAAYAAJ&hl=&source=gbs_api

註釋The new edition of the bestselling Online Marketing Handbook provides the most complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales ever published. Included in this edition are 15 brand-new chapters on such key topics as:
-- Interactive marketing
-- Integrating online marketing with your overall sales strategy
-- Promoting your homepage
-- Crisis communications
-- Building one-to-one relationships on the Net.

Janal's guide will help online marketers cut through the clutter and get their message across. Hundreds of new examples and checklists make it easy to put Janal's advice to work for their businesses.