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Foodservice Marketing for the '90s
Tom Feltenstein
其他書名
How to Become the #1 Restaurant in Your Neighborhood
出版Wiley, 1992-09-17
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Industries / General
ISBN04715755349780471575535
URLhttp://books.google.com.hk/books?id=P4liQgAACAAJ&hl=&source=gbs_api
註釋Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.