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Sandy Shores Cottages
Sean M. Hennessey
其他書名
A New Marketing Plan for a New Owner
出版SAGE, 2016
ISBN14739375749781473937574
URLhttp://books.google.com.hk/books?id=P9TUswEACAAJ&hl=&source=gbs_api
註釋Sherry Noonan, a senior business student, was wondering whether she should make an offer to purchase Sandy Shores Cottages, a 2.4- acre property consisting of 19 rental units. The cottage property was located on Route 6 in the heart of Cavendish, a very popular tourist destination on Prince Edward Island, Canada. Before deciding whether to purchase the business, Sherry must carefully consider the marketing approach used by the current owners of the business, evaluate the strengths and weaknesses of the business, and consider areas for improvement. This analysis would then allow her to develop a new marketing strategy, and estimate future sales.