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Strategic Retail Management

Joachim Zentes

出版	Book Enclave, 2007
URL	http://books.google.com.hk/books?id=PGRLAQAACAAJ&hl=&source=gbs_api

註釋

1. An Introduction to Retailing 2. Strategic Planning in Retailing: Owning or Managing a Business 3. The Contemporary Challenges Facing Retailers 4. Identifying and Understanding Consumers 5. Information Gathering and Processing in Retailing 6. Trade-Area Analysis 7. Site Selection 8. Retail Organisation and Human Resource Management 9. Operations Management 10. Merchandise Management II. Pricing in Retailing 12. Establishing and Maintaining a Retail Image 13. Promotional Strategy 14. Planning by a Service Retailer 15. Integrating and Controlling the Retail Strategy Index.