Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

“I wish I had written this book!” – Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. 

“I am sure other leaders will find their book as relevant as I did.” - Keith A. Grossman, President, Time Magazine

“Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - Alan Murray, CEO, Fortune

“The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”– Manny Maceda, Worldwide Managing Partner, Bain & Co.

“The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOM