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Valuing and Managing Brands, an Internal Accounting Perspective

其他書名	An Empirical Investigation of Attitudes to Internal Brand Valuation and Organisational and Behavioural Implications Associated with the Way that the Internal Brand Management Accounting System is Operated
出版	1991
URL	http://books.google.com.hk/books?id=PLa4zQEACAAJ&hl=&source=gbs_api

註釋BRAND VALUATION, BRANDS, BRAND MANAGEMENT, INTANGIBLE ASSET ACCOUNTING, INTANGIBLE ASSETS, MARKETING ASSETS, MANAGEMENT ACCOUNTING, BUDGETARY CONTROL.