The inspiring biography of one of Australia's best-known businessmen, TV stars and footy club presidents.

Eddie McGuire charts the incredible rise of Edward Joseph McGuire AM from his childhood in the working-class Melbourne suburb of Broadmeadows, through his nightclub days as an ambitious young sports reporter to the heights of television, radio,the AFL and politics.

Award-winning author and journalist Michael Bodey explores McGuire's rise to the presidency of the most popular football club in the land, Collingwood; his creation of Channel Nine's 'The Footy Show'; his ascent to become Australian television's 'Eddie Everywhere' before his unlikely appointment as Nine's CEO and 'Five Million Dollar Man'; as well as his political ambitions, including his role opposite Malcolm Turnbull heading the republican campaign.

Covering Eddie McGuire's many feuds, his missteps, his successes, the turnaround of his beloved Magpies and his seemingly unstoppable rise, this is the inspiring and unique story of the ultimate working-class boy made good.