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Media Now
Joseph D. Straubhaar
Robert LaRose
其他書名
Communications Media in the Information Age
出版
Wadsworth
, 2000
主題
Business & Economics / General
Business & Economics / Industries / Media & Communications
Computers / Information Technology
Language Arts & Disciplines / Communication Studies
Social Science / Media Studies
Technology & Engineering / Telecommunications
ISBN
0534548288
9780534548285
URL
http://books.google.com.hk/books?id=PQCUMpEeu7wC&hl=&source=gbs_api
註釋
This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to offer increased coverage to media effects and ethics and traditional media (newspaper, film, and TV).