Learn the art of using video to elevate your brands social media presence! In this video, Kate Branch, Chief Marketing Officer of Emerald City Hotels, reveals how to create impactful video content for boutique heritage properties like The Albert Mosman, Dalziel Lodge, and North Sydney Suites. Video marketing delivers a 63% ROI, influencing millennial travel choices, and is a game-changer for the hospitality industry.

Discover how to create stunning videos on a budget using resources like Pexels and CapCut. By combining stock footage with personal content and customising templates, Kate demonstrates how converting traditional brochures into engaging TikToks, Instagram Reels, YouTube Shorts, and Facebook videos can transform your hotel’s digital strategy and attract more guests.

With a passion for the travel and hospitality industry, Kate leverages her expertise in photography, behavioral psychology, and social media strategy to create visually compelling content that resonates deeply with audiences. Armed with a Master’s in Art Therapy and a BA in Photo Media, Kate’s videos not only capture attention but build strong emotional connections with viewers. Her work has been featured in Home Beautiful, Buzzfeed, Yahoo, MSN.com, and more.

As a seasoned Social Media Manager and a published photographer, Kate shares her secrets to driving brand recognition and audience engagement through powerful visual storytelling. Learn from the best, and see how video can transform your hotel's marketing strategy today!

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