登入選單
返回Google圖書搜尋
Profiting From Services and Solutions
Valarie A. ZeithamlStephen W. Brown
其他書名
What Product-Centric Firms Need to Know
出版Business Expert Press, 2014-08-15
主題Business & Economics / Industries / Service
ISBN16064974999781606497494
URLhttp://books.google.com.hk/books?id=PcYWBAAAQBAJ&hl=&source=gbs_api
註釋Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework—the service infusion continuum—to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.