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#Fight4UNCWSwimandDive
Kevin Hull
其他書名
A Case Study of how College Athletes Used Twitter to Help Save Their Teams
出版Human Kinetics, Incorporated, 2014
ISBN15264379109781526437914
URLhttp://books.google.com.hk/books?id=PdhLtAEACAAJ&hl=&source=gbs_api
註釋This study explored how student-athletes at UNC-Wilmington (UNCW) used Twitter to help save their swimming and diving teams from being eliminated. Both a series of interviews and a content analysis of 1,775 tweets by 25 athletes were conducted. The results suggest that athletes and advocates can use Twitter to raise awareness about their cause. The UNCW athletes' goal to demonstrate community support by alerting as many people as possible through social media was achieved through tweeting consistently, becoming opinion leaders in the two-step flow of information, and using weak ties to get followers of other accounts to rally behind their cause. Limitations and directions for future research are also discussed.