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Marketing Higher Education
Maringe, FelixGibbs, Paul
其他書名
Theory and Practice
出版McGraw-Hill Education (UK), 2008-12-01
主題Education / Classroom Management
ISBN03352203209780335220328
URLhttp://books.google.com.hk/books?id=PeDsAAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.