How Brian Sold Over 500,000 Books

When Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to sell more than half a million books. No one knew who he was. No one was waiting to buy his next book, but somehow he managed to build an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences.

Introduction - Who the heck is Brian Rathbone?

The Basics – Don’t put the cart before the dragon

Audience Building – Engage the geek magnet

Hyperlinks for Authors – Transporting the reader to your world

Readers Versus Units Sold – Treasure the dragon, not the hoard

Email Lists – The dragons are in the list

Mailing List Rental – Other people’s dragons

Giving Away Content – No such thing as a free dragon

Distributors Versus Publishing Direct – Here, you deal with the dragons!

Conventions, Events and Book Signings – Beware the unicorn traffic jam

Give The Reader Options – What color is your dragon?

Meta-data – People who ran from this dragon also ran from that one

Know Your Retailer – Befriend the gentle giant

Team Up With Others – There is strength in legion

Where To Spend Your Money – You can’t take hoard with you

Web Sites And Email For Authors – hotone @ grumpydragons.com

Twitter For Authors – Wookiees, Peanuts and Shapeways

SEO For Authors – Invisible books don’t sell and they scare me a little

Analytics For Authors – Counting your dragons.

Marketing Nonfiction – How dragons can help you, too!

Conclusion – Group dragon hug.