其他書名 | Empirical Studies of Advertising and Promotion Effectiveness |
出版 | Stockholm School of Economics, EFI, Economic Research Institute, 2001 |
主題 | Business & Economics / Marketing / Multilevel |
ISBN | 917258565X9789172585652 |
URL | http://books.google.com.hk/books?id=PhoYAgAACAAJ&hl=&source=gbs_api |