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The Basic Business Library
Eric ForteMichael R. Oppenheim
其他書名
Core Resources and Services
出版Bloomsbury Publishing USA, 2011-11-30
主題Language Arts & Disciplines / Library & Information Science / GeneralLanguage Arts & Disciplines / ReferenceLanguage Arts & Disciplines / General
ISBN15988461249781598846126
URLhttp://books.google.com.hk/books?id=PnjDEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.

Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.

This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.