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Insights Into Understanding the Financial Media
Simon Scott
其他書名
An Insider's View
出版Thorogood, 1998
主題Business & Economics / Finance / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / JournalismSocial Science / Media Studies
ISBN18541808359781854180834
URLhttp://books.google.com.hk/books?id=PpCaAAAACAAJ&hl=&source=gbs_api
註釋This practical Special Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.