In the new economy, businesses must navigate the complex landscape of Marketing Technology (Martech) and Sales Technology (Salestech) to stay competitive and drive growth. "Win More Deals in Digital Age" provides a comprehensive guide for leveraging these technologies to enhance customer experiences, streamline processes, and boost revenue across international markets. The book explores the convergence of marketing, sales, and technology, emphasizing the importance of data-driven decision-making and cross-functional collaboration. It offers strategies for overcoming challenges in digital transformation, such as resistance to change and skills gaps, while also addressing the unique considerations of global expansion and localization. The authors predict future trends in Martech and Salestech, including the increasing role of AI, personalization, and emerging technologies like AR/VR and voice interfaces. Through real-world success stories from global brands like Coca-Cola, Sephora, and Airbnb, readers gain valuable insights into harnessing the power of these technologies for business success. This book serves as an essential resource for executives and professionals seeking to navigate the digital ecosystem and drive growth in the international marketplace.
