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Market Analyses and Marketing Strategies for Imported Wine in China Market

出版	2020
URL	http://books.google.com.hk/books?id=QC0g0AEACAAJ&hl=&source=gbs_api

註釋China is a rapidly growing wine market. Currently, the annual growth speed of the global wine industry is less than 1%, however, the Chinese market is growing by more than 40%. China, and indeed the whole of Asia, is the wine market with the most potential in the world. By 2012, sales of wine in China have reached 50 billion RMB, so this huge market has attracted a lot of wine import companies who want to secure their share of the market. In this vast potential market, both foreign and domestic wine businesses are facing great challenges and competition. In order to help foreign wine businesses to know more about the wine market in China and to be aware of their position and status in this market, this article first provides the big picture of the wine market in China. Then it analyses the wine market from different aspects by diagrams and charts according to a survey done by the author. Afterwards, some marketing strategies and advice are put forward to clear the way for import wine businesses.