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Service Excellence in Tourism and Hospitality
K. ThirumaranDirk KlimkeitChun Meng Tang
其他書名
Insights from Asia
出版Springer Nature, 2021-01-20
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Industries / ServiceBusiness & Economics / Industries / General
ISBN30305769499783030576943
URLhttp://books.google.com.hk/books?id=QG8WEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.