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プレゼンテーション・グラフィックス

Kaoru Yamashita

出版	P.I.E. Books, 1997-05-14
主題	Art / GeneralArt / Graphic ArtsBusiness & Economics / Advertising & PromotionReference / Encyclopedias
ISBN	48944404589784894440456
URL	http://books.google.com.hk/books?id=QHRQAAAAMAAJ&hl=&source=gbs_api

註釋

Thirty-one leading graphic design firms from eight countries provide a rare inside look at the design process leading up to the final presentation of a proposal to the client. This book uses artwork prepared for advertising or package design and selected for its conceptual originality, to demonstrate this fascinating process. Starting from the earliest sketches, we move through black and white or color comps to the final presentation and completed work, with the added insights of the designer's own commentary to help us along the way. Scribbled ideas may themselves be works of art. Sketches and comps can be beautifully executed. The process often exhibits a greater freedom than the finished work. and sizzles with creative energy.