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PR News Casebook
David P. Bianco
其他書名
1000 Public Relations Case Studies
出版Gale Research, 1993
主題Business & Economics / Public Relations
ISBN08103890539780810389052
URLhttp://books.google.com.hk/books?id=QHwSAQAAMAAJ&hl=&source=gbs_api
註釋From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.