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List Building for It Men

出版	CreateSpace Independent Publishing Platform, 2016-10-31
ISBN	15398343369781539834335
URL	http://books.google.com.hk/books?id=QKONvgAACAAJ&hl=&source=gbs_api

註釋In building a "minimum viable audience" online, an important question that you need to consider is what to do with the traffic you receive. ... While email is a comparatively old, un-sexy technology compared to social media, the rallying cries of "Email is dead!" are simply inaccurate and undoubtedly hurting the bottom line of those businesses who listen. Email marketing provides the most direct line of communication for turning leads into sales, which is why the savviest entrepreneurs have no intention of giving it up any time soon. The truth is that you don't even need to be on social media to make use of it. Social networks thrive on the sharing of good content, and your only job is to give people something to share. When they get to your site, your job is to continue communicating with them, and for that, email is the superior choice, avoiding just another update in an overcrowded Twitter stream. This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.