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The Indian Consumer
Alam Srinivas
其他書名
One Billion Myths, One Billion Realities
出版John Wiley & Sons (Asia), 2008
主題Business & Economics / GeneralBusiness & Economics / Consumer BehaviorBusiness & Economics / International / GeneralBusiness & Economics / Investments & Securities / GeneralBusiness & Economics / Development / Economic DevelopmentBusiness & Economics / Commerce
ISBN04708223099780470822302
URLhttp://books.google.com.hk/books?id=QO8dAQAAIAAJ&hl=&source=gbs_api
註釋A counterintuitive guide that exposes the apocryphal Indian "middle class" With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on.