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Google圖書搜尋
Mediating Processes for Source Credibility Effects in Advertising
Bhaskar Chakravorti
Hadi S. Esfahani
Hans Brems
Jan K. Brueckner
Manoj Hastak
Ming-Je Tang
Phelim P. Boyle
Robert W. Gillespie
Salim Rashid
Stephen P. D'Arcy
Werner Baer
Mark Feldman
Ting-Peng Liang
其他書名
Review, Implications, and Future Research Directions
出版
College of Commerce and Business Administration, University of Illinois Urbana-Champaign
, 1988
URL
http://books.google.com.hk/books?id=QPFRAQAAMAAJ&hl=&source=gbs_api
