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Strategy and Management in Asia Pacific
Philippe Lasserre
Hellmut Schütte
出版
McGraw-Hill
, 1999
ISBN
0077094336
9780077094331
URL
http://books.google.com.hk/books?id=QYy2AAAAIAAJ&hl=&source=gbs_api
註釋
One of the new INSEAD Global Management Series, Strategy and Management in Asia Pacific, is designed to provide students with concrete examples of strategic and managerial issues in doing business in the Asia Pacific region. There are eight chapters with a total of 28 case studies. Two or three articles discussing the themes illustrated in the cases introduce each chapter. The text provides a complete set of material needed for any course or series of classes on Business in Asia. Short bibliographies are given at the end of each chapter to aid further study, and include advice on how to find country-specific information.