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註釋From Black & Decker and BMW to Yamaha and Nike -- 50 products selected from the winners of the Industrial Design Excellence Awards are deconstructed. Fifty designers describe the chase for the perfect design. Experience the process firsthand: crazy ideas, napkin sketches, tough assignments, and out-of-the-blue inspiration. Find out how streamlined, palm-size, simple, and techno products came together -- whether computer, compact-disk holder, clothespin, or kayak. Here are the latest products and the design heat that went into their creation. This is the story behind the design. Book jacket.