There’s a growing trend in digital marketing teams to measure and improve. Optimisation is the key to growing online business across paid and organic traffic - but this only works if new websites are designed
to take the best of the current user behaviour, and build upon it. 

For that, web designers need to know what data they should be looking for at the start of each client project. They should ask their clients to furnish them with accurate data to help them deliver the best web design for that client’s audience.

This eBook will show you how!