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Designing and Delivering Superior Customer Value
Art WeinsteinWilliam C. Johnson
其他書名
Concepts, Cases, and Applications
出版CRC Press, 2020-03-25
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Customer RelationsBusiness & Economics / Consumer BehaviorBusiness & Economics / Quality ControlBusiness & Economics / Sales & Selling / ManagementBusiness & Economics / Economics / General
ISBN10000834549781000083453
URLhttp://books.google.com.hk/books?id=QirZDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).