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A Natural Resource-Based View
出版Springer, 2012-10-29
主題Business & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Development / Sustainable DevelopmentBusiness & Economics / Organizational BehaviorBusiness & Economics / Green BusinessBusiness & Economics / Consumer Behavior
ISBN11372640479781137264046
URLhttp://books.google.com.hk/books?id=Qk4NeBfO3usC&hl=&source=gbs_api
EBookSAMPLE
註釋The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.