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Responding to Organized Crime in Canada

其他書名	The Role of Media and Social Marketing Campaigns
出版	Royal Canadian Mounted Police, 2005
ISBN	06624049719780662404972
URL	http://books.google.com.hk/books?id=QpF5twAACAAJ&hl=&source=gbs_api

註釋This paper examines the role that social marketing and related public education & media campaigns might play in the Royal Canadian Mounted Police's ongoing efforts to combat organized crime. Part I begins with a brief overview of current perceptions & responses to organized crime in Canada and considers the ways this illegal behaviour is defined. This is followed by discussion of several key examples of how media campaigns have been used in both anti-crime and crime prevention initiatives. These crime-related examples are supplemented by discussion of media campaigns in related fields that offer important insights into how these approaches could be used in raising public awareness & changing behaviour. They illustrate some of the lessons that can be incorporated in the development of an effective social marketing campaign to address current concerns over organized crime in Canada. Part II presents a more in-depth discussion of social marketing and explores the role it can play in response to concerns related to organized crime. It reviews the theoretical assumptions that underlie a social marketing approach as well as some of the key lessons reported in the literature about successful social marketing strategies. The report concludes with some recommendations for the use of a social marketing approach in possible future action related to organized crime.