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Designing Interactive Strategy
Richard NormannRafael Ramirez (J.D.)
其他書名
From Value Chain to Value Constellation
出版Wiley, 1998-11-09
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic Planning
ISBN04719860709780471986072
URLhttp://books.google.com.hk/books?id=QpYoAQAAMAAJ&hl=&source=gbs_api
註釋Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.