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Relationship Marketing

Robert W. Palmatier

出版	Marketing Science Institute, 2008
主題	Business & Economics / Customer RelationsBusiness & Economics / Marketing / General
ISBN	09657114989780965711494
URL	http://books.google.com.hk/books?id=QwJtPgAACAAJ&hl=&source=gbs_api

註釋

Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.