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The Adaptive Decision Maker

John W. PayneJames R. BettmanEric J. Johnson

出版	Cambridge University Press, 1993-05-28
主題	Education / Decision-Making & Problem SolvingPsychology / GeneralPsychology / Cognitive Psychology & CognitionReligion / InspirationalSelf-Help / Motivational & Inspirational
ISBN	05214252639780521425261
URL	http://books.google.com.hk/books?id=QzXFqwrPLXkC&hl=&source=gbs_api
EBook	SAMPLE

註釋

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.