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Managing Services Marketing
John E. G. BatesonK. Douglas Hoffman
其他書名
Text and Readings
出版Dryden Press, 1999
主題Business & Economics / Advertising & PromotionBusiness & Economics / Customer RelationsBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN00302251919780030225192
URLhttp://books.google.com.hk/books?id=R1ctAQAAMAAJ&hl=&source=gbs_api
註釋Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services marketing.