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Regulating Style
Kedron Thomas
其他書名
Intellectual Property Law and the Business of Fashion in Guatemala
出版Univ of California Press, 2016-10-11
主題Business & Economics / Industries / Fashion & Textile IndustryHistory / Latin America / Central AmericaHistory / Latin America / Pre-Columbian EraLaw / Administrative Law & Regulatory PracticeSelf-Help / Fashion & StyleSocial Science / Anthropology / Cultural & SocialSocial Science / Archaeology
ISBN05202909769780520290976
URLhttp://books.google.com.hk/books?id=R6swDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.