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Marketing Madness
Michael Jacobson
其他書名
A Survival Guide For A Consumer Society
出版Routledge, 2019-03-11
主題Business & Economics / Industrial ManagementBusiness & Economics / Organizational BehaviorSocial Science / GeneralSocial Science / Sociology / General
ISBN04297202629780429720260
URLhttp://books.google.com.hk/books?id=RCuNDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C