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Prospect Research
Cecilia Hogan
其他書名
A Primer for Growing Nonprofits
出版
Jones & Bartlett Learning
, 2004
主題
Business & Economics / Accounting / General
Business & Economics / Nonprofit Organizations & Charities / General
Business & Economics / Nonprofit Organizations & Charities / Fundraising & Grants
Education / General
Medical / Administration
ISBN
0763725803
9780763725808
URL
http://books.google.com.hk/books?id=RPRbOzGi1JMC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Prospect Research: A Primer for Growing Nonprofits is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors. Novice researchers and fundraisers will appreciate step-by-step instructions to identifying new donors, planning effective donor cultivation, tracking progress, organizing resources, and implementing a successful research strategy. Experienced researchers at established nonprofits will want to refresh their skills by reviewing the approach, the sample forms, analytical techniques, screening ideas, and tracking procedures covered in this guide.