登入選單
返回Google圖書搜尋
IPL Viewership
Dr Shalini Sharma
其他書名
An Insight And Analysis
出版Notion Press, 2022-02-07
主題Sports & Recreation / Business Aspects
ISBN9798885304863
URLhttp://books.google.com.hk/books?id=RRhbEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.