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Business Case Studies
其他書名
The Complete Collection
出版Business Case Studies LLP, 2013
ISBN19099182109781909918214
URLhttp://books.google.com.hk/books?id=R_QkwAEACAAJ&hl=&source=gbs_api
註釋This collection provides a comprehensive coverage of case studies of companies including Tesco, Specsavers, Lloyd's Bank, Lloyds TSB, McCain, Portakabin, Vodafone, Kraft Foods, Corus, British Gas, ACAS, Arcadia, Egg, Skoda, Virgin Trains and Nestle. The case studies are structured based on the subjects of external environment, finance, marketing, operations, people and strategy. The case studies look at how these companies plan, work, make decisions, manage people, satisfy customer needs and respond to changes within and beyond their business environment. The collection covers topics on product development, branding, marketing, lean production, taxes, financial statements, trading policies, PEST analysis, SWOT analysis, SMEs, strategic decision making, intellectual property rights, entrepreneurship, financial statements, risk management and delivering the mission statement. In addition, the cases studies survey how these companies, appraise their human resources, apply business ethics, discharge their social responsibilities, manage diversity and inclusion in the workplace and ensure health and safety.