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Targeting the Message
William Thompson
其他書名
A Receiver-centered Process for Public Relations Writing
出版Longman Publishers, 1996
主題Business & Economics / Advertising & PromotionBusiness & Economics / Public RelationsReference / General
ISBN08013074819780801307485
URLhttp://books.google.com.hk/books?id=RalZAAAAYAAJ&hl=&source=gbs_api
註釋This book is about meeting organizational goals through public relations writing at a historical moment when new technology and a fresh strategic vision make it possible to reconceptualize what public relations writing can accomplish.