登入選單

返回Google圖書搜尋

Effective Pr Management

Paul Winner

出版	Jaico Publishing House, 1995
ISBN	81722439799788172243975
URL	http://books.google.com.hk/books?id=Rby7AAAACAAJ&hl=&source=gbs_api

註釋

Public Relation Has A Crucial Role To Play In The Business System. The Survival And Effectiveness Of Any Organization Depend On The Relationship It Establishes With Its Public . Effective Pr Management Analyzes The Role Of Pr And Its Importance As An Integral Part Of The Overall Business Plan. Drawing On A Wealth Of Experience Of Numerous Pr Practitioners, This Book Covers Both Internal And External Operations And Provides Original Techniques For Evaluating And Improving Pr Management. It Presents Real Case Studies That Examine Common Problems And Effective Solutions, Discusses Crisis Situations And The Role Of Pr In Dealing Effectively With Them.