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Conducting Market Research for International Business
S. Tamer CavusgilJohn Riesenberger
出版Business Expert Press, 2009-03-01
主題Business & Economics / International / General
ISBN16064902659781606490266
URLhttp://books.google.com.hk/books?id=Rfj9dxkayXwC&hl=&source=gbs_api
EBookSAMPLE
註釋This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.