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Marketing to the Ageing Consumer
D. StroudK. Walker
其他書名
The Secrets to Building an Age-Friendly Business
出版Springer, 2012-12-14
主題Business & Economics / Marketing / GeneralBusiness & Economics / International / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / LeadershipBusiness & Economics / Customer RelationsBusiness & Economics / ManagementBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / General
ISBN023037820X9780230378209
URLhttp://books.google.com.hk/books?id=RgQrgNYAdGkC&hl=&source=gbs_api
EBookSAMPLE
註釋Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.