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Brand Bollywood
Derek Bose
其他書名
A New Global Entertainment Order
出版SAGE Publications, 2006-11-14
主題Language Arts & Disciplines / Communication Studies
ISBN07619353479780761935346
URLhttp://books.google.com.hk/books?id=RiLuAAAAMAAJ&hl=&source=gbs_api
註釋Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.