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The Manufacturer's Survival Guide
Arnoud de Meyer
Avivah Wittenberg-Cox
其他書名
New Directions for the 1990s
出版
Irwin Professional Publishing
, 1994
主題
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Production & Operations Management
Science / Chemistry / Industrial & Technical
Technology & Engineering / Manufacturing
ISBN
0786301643
9780786301645
URL
http://books.google.com.hk/books?id=RjUUAQAAMAAJ&hl=&source=gbs_api
註釋
Manufacturing was once defined as the transformation of raw materials into goods--but not anymore! Just as the quality movement strives to achieve total customer satisfaction, so too must today's manufacturers if they want to prosper. This book demonstrates why manufacturers must focus on creating customer value and how this can secure a competitive edge. Readers will discover tools to build a supportive manufacturing strategy that can thrive in a competitive environment.
