登入選單
返回Google圖書搜尋
其他書名
Why and When to Measure Return on Investment
出版John Wiley & Sons, 2008-02-08
主題Business & Economics / TrainingBusiness & Economics / General
ISBN07879871669780787987169
URLhttp://books.google.com.hk/books?id=Rm2acZ9KAhEC&hl=&source=gbs_api
EBookSAMPLE
註釋ROI Fundamentals

ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.

ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.