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Emotionomics
Dan Hill
其他書名
Winning Hearts and Minds
出版Beaver's Pond Press, Incorporated, 2007-07
主題Business & Economics / GeneralBusiness & Economics / Personal SuccessPhilosophy / General
ISBN15929818289781592981823
URLhttp://books.google.com.hk/books?id=RpyYGQAACAAJ&hl=&source=gbs_api
註釋For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.