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How to Sell More Stuff
Steve Paul Smith
其他書名
Promotional Marketing that Really Works
出版Dearborn Trade Pub., 2005
ISBN15973411349781597341134
URLhttp://books.google.com.hk/books?id=RsvRjwEACAAJ&hl=&source=gbs_api
註釋Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more.