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其他書名
Integrated Marketing Communications
出版McGraw Hill Professional, 1994
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / General
ISBN08442345249780844234526
URLhttp://books.google.com.hk/books?id=RvM-OXNnSpgC&hl=&source=gbs_api
註釋Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.