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Consumer Psychology in Behavioral Perspective
Gordon Foxall
出版Beard Books, 2004-12
主題Business & Economics / Consumer BehaviorPsychology / GeneralPsychology / Applied Psychology
ISBN15879824049781587982408
URLhttp://books.google.com.hk/books?id=RygwLSdsqD8C&hl=&source=gbs_api
EBookSAMPLE
註釋This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.